AI for the Real World.
We’re not for everyone.
Vibes and spreadsheets.
Most AI transformations fail.
Individual AI and institutional AI.
Your knowledge is the advantage.
Human centric.
Build your own toolbox.
Boring Tiny Tools.
Chesterton’s Fence.
Minimize AI surface area.
Meet people where they are.

It’s generative AI, not cost reduction AI.

Optimization is table stakes. AI done well uncovers opportunities, leading to better decisions that grow revenue.

Applied judgement.
Swing period of history.
Common sense is a superpower.