AI for the Real World.
We’re not for everyone.
Vibes and spreadsheets.
Most AI transformations fail.
Individual AI and institutional AI.
Your knowledge is the advantage.
Human centric.
Build your own toolbox.
Boring Tiny Tools.
Chesterton’s Fence.
Minimize AI surface area.

Meet people where they are.

Results arrive in the tools your team already opens. The inbox, the spreadsheet, the chat thread. Systems that demand the least change get used.

It’s generative AI, not cost reduction AI.
Applied judgement.
Swing period of history.
Common sense is a superpower.