AI for the Real World.
We’re not for everyone.
Vibes and spreadsheets.
Most AI transformations fail.
Individual AI and institutional AI.
Your knowledge is the advantage.
Human centric.
Build your own toolbox.
Boring Tiny Tools.
Chesterton’s Fence.
Minimize AI surface area.
Meet people where they are.
It’s generative AI, not cost reduction AI.

Applied judgement.

Applying AI means having the judgement to know what to automate, what to give to an agent, and what to leave to a human.

Swing period of history.
Common sense is a superpower.