Communicating the purpose of organizational change is the responsibility of digital transformation leadership. Change is difficult, and change management that is poorly communicated even more so.
- Bob sets out to create a dog-walking-workout application and discovers that there is more to creating software than just writing code.
- Most digital transformations fail, only half has many are successful as a traditional business transformations. Having a defined value proposition, well planned vision, good strategic oversight, and choosing the proper technologies will ensure success.